What is Content Curation?

Curata’s definition of content curation is as follows:

Content curation is when an individual (or team) consistently finds, organizes, annotates, and shares the most relevant and highest quality digital content on a specific topic for their target market.”

At its best, curation is:

  • Performed by a person, not simply a computer algorithm.
  • Being discerning, discriminative, and selective.
  • Added value. You offer perspective, insight, guidance.
  • Not a one-time event or activity.
  • Informed by a laser focus on your audience.

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